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Do Consumers Have the Right to Leave Reviews and Not Be Bullied 2018

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Directory service and online review forum

This article is near the Internet company. For other uses, come across Yelp (disambiguation).

Yelp, Inc.
Yelp Logo.svg

Screenshot

Yelp Screenshot.jpg

Yelp.com homepage
Blazon of business organisation Public
Traded as NYSE: YELP
S&P 400 component
Founded October 2004; 17 years agone  (2004-ten)
Headquarters 350 Mission Street
San Francisco, California, United States
Owner Jeremy Stoppelman (6.1%)
Founder(due south) Jeremy Stoppelman
Russel Simmons
Key people
  • Jeremy Stoppelman (CEO)
  • Jed Nachman (COO)
  • David Schwarzbach (CFO)
Industry Local search, concern ratings and reviews, online food delivery, local homeowner services
Products Online advert
Acquirement Increase $one.03 billion (2021)
Net income Increase 40 million (2021)
Total avails Decrease $1.05 billion (2021)
Total equity Decrease $751 million (2021)
Employees 3,900 (2020)
URL www.yelp.com
Native customer(southward) on iOS, Android, Windows
[ane] [two]

Yelp, Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publish crowd-sourced reviews nearly businesses. It as well operates Yelp Reservations, a tabular array reservation service. Information technology is headquartered in San Francisco, California.

Yelp was founded in 2004 by old PayPal employees Russel Simmons and Jeremy Stoppelman. Yelp grew in usage and raised several rounds of funding in the following years. By 2010, it had $30 one thousand thousand in revenue, and the website had published nigh 4.v one thousand thousand crowd-sourced reviews. From 2009 to 2012, Yelp expanded throughout Europe and Asia. In 2009, it entered unsuccessful negotiations to be acquired by Google. Yelp became a public visitor via an initial public offering in March 2012 and became profitable for the commencement time two years later.[3] [four]

Every bit of December 31, 2021, approximately 244.4 million reviews were bachelor on its business organisation list pages. In 2021, the company had 46 million unique visitors to its desktop webpages and 56.7 meg unique visitors to its mobile sites. Over fifty% of the company'due south audience has an annual household income of more $100,000.[v]

The company has been accused of using unfair practices to raise revenue from the businesses that are reviewed on its site – e.g., by presenting more than negative review information for companies that practice not purchase its advertising services or by prominently featuring advertisements of the competitors of such non-paying companies or conversely past excluding negative reviews from companies' overall rating on the footing that the reviews "are not currently recommended".[six] There have also been complaints of aggressive and misleading tactics by some of its advertizement sales representatives. The company's review system's reliability has also been affected by the submission of fake reviews by external users, such as imitation positive reviews submitted by a company to promote its own business or false negative reviews submitted most competing businesses – a exercise sometimes known as "astroturfing", which the visitor has tried to combat in various ways.

Company history (2004–present) [edit]

Origins (2004–2009) [edit]

Jeremy Stoppelman, co-founder and CEO of Yelp

Ii former PayPal employees, Jeremy Stoppelman and Russel Simmons, founded Yelp at a business incubator, MRL Ventures, in 2004.[7] [8] Stoppelman and Simmons conceived the initial idea for Yelp equally an email-based referral network, after Stoppelman caught the flu[9] and had a difficult fourth dimension finding an online recommendation for a local doctor.[8] [ten] [11] Max Levchin, the co-founders' former colleague equally founding chief technology officer of PayPal and founder of MRL Ventures, provided $i million in Angel financing.[12] [8] MRL co-founder David Galbraith, who instigated the local services projection based on user reviews, came up with the name "Yelp".[13] Stoppelman explained that they decided on "Yelp" for the company's name because "it was brusk, memorable, easy to spell, and was familiar with 'the aid' and 'yellow pages'".[14] [xv]

According to Fortune, Yelp'south initial email-based organization was "convoluted".[8] The idea was rejected by investors and did not attract users beyond the cofounders' friends and family.[16] Usage data showed that users were not answering requests for referrals, but were using the "Real Reviews" feature, which allowed them to write reviews unsolicited.[8] According to The San Francisco Chronicle, "the site's popularity soared" later it was re-designed in late 2005.[17] Yelp raised $5 one thousand thousand in funding in 2005 from Bessemer Venture Partners and $10 one thousand thousand in November 2006 from Benchmark Capital.[8] The number of reviewers on the site grew from 12,000 in 2005, to 100,000 in 2006.[sixteen] By the summer of 2006, the site had one million monthly visitors.[sixteen] It raised $xv one thousand thousand in funding from DAG Ventures in February 2008.[18] [xix] In 2010, Elevation Partners invested $100 million; $75 million was spent on purchasing equity from employees and investors, while $25 meg was invested in sales staff and expansion.[twenty] Yelp grew from half-dozen million monthly visitors in 2007 to sixteen.5 meg in 2008 and from 12 to 24 cities during the same time menstruation. Past 2009, the site had 4.5 million reviews.[21] By 2010, Yelp's revenues were estimated to exist $30 million and it employed 300 people.[16]

Private visitor (2009–2012) [edit]

Yelp introduced a site for the United kingdom in January 2009[22] and one for Canada that August.[21] The first non-English Yelp site was introduced in France in 2010; users had the option to read and write content in French or English.[23] From 2010 to 2011, Yelp launched several more sites, in Austria, Germany, Spain, and the Netherlands. International website traffic doubled during the same time period.[24] An Australian website went live in November 2011.[7] Information technology was supported through a partnership with Telstra, which provided one 1000000 initial business listings,[25] and was initially glitchy.[26] Yelp had a presence in 20 countries by the end of 2012, including Turkey[27] and Denmark.[28] Yelp'due south first site in Asia was introduced in September 2012 in Singapore,[9] which was followed by Japan in 2014.[29]

In December 2009, Google entered into negotiations with Yelp to acquire the company,[30] [31] simply the two parties failed to reach an agreement.[32] [33] According to The New York Times, Google offered about $500 million, just the deal roughshod through after Yahoo offered $1 billion.[34] TechCrunch reported that Google refused to match Yahoo's offer. Both offers were later abandoned following a disagreement between Yelp'due south management and board of directors about the offers.[35] In June 2015, Yelp published a study alleging Google was altering search results to benefit its ain online services.[36] [37]

Yelp began a service called Yelp Deals in April 2011,[38] but by August it cut dorsum on Deals due to increased contest and market saturation.[39] That September, the Federal Trade Commission investigated Yelp's allegations that Google was using Yelp web content without authority and that Google's search algorithms favored Google Places over like services provided past Yelp.[40] [41] In a Jan 2014 agreement, Google was not subject to anti-trust litigation from the FTC, merely did accept to allow services similar Yelp the ability to opt out of having their data scraped and used on Google'south websites.[42]

Public entity (2012–present) [edit]

The Salesforce East building in San Francisco, Yelp'southward headquarters since belatedly 2021

Having filed for an initial public offer (IPO) with the Securities Substitution Committee in Nov 2011,[43] [44] [45] Yelp's stock began public trading on the New York Stock Substitution on March 2, 2012.[46] [47] [48] [49] [50] In 2012, Yelp caused its largest European rival, Qype, for $fifty million.[51] [9] The following year, CEO Jeremy Stoppelman reduced his bacon to $1.[52] [53] Yelp acquired start-upward online reservation visitor SeatMe for $12.7 million in cash and stock in 2013.[54] [55] [56] [57] Yelp's second quarter 2013 revenue of $55 meg "exceeded expectations", merely the visitor was not however profitable.[58] [59]

In 2012/xiii, Yelp moved into its new corporate headquarters, occupying about 150,000 square feet on 12 floors of 140 New Montgomery (the one-time PacBell edifice) in San Francisco.[60]

The company was profitable for the offset time in the second quarter of 2014,[58] as a result of increasing ad spending by business organisation owners and possibly from changes in Google'south local search algorithm.[61] It is dubbed as Google Dove, which helped authoritative local directory sites similar Yelp and TripAdvisor, in getting more visibility.[62] Over the course of the year, Yelp websites were launched in Mexico, Nippon, and Argentina.[63] Also in 2014, Yelp expanded in Europe through the acquisitions of German language-based restaurant review site Eating place-Kritik and French-based CityVox.[64] [65] [66]

In early on February 2015, Yelp announced it was buying Eat24, an online food-ordering service, for $134 million.[67] [68] [69] So in August 2017, Yelp sold Eat24 to Grubhub for $287.5 meg.[70] [71] The acquisition resulted in a partnership to integrate Grubhub delivery into the Yelp profiles of restaurants.[72]

In belatedly 2015, a "Public Services & Government" section was introduced to Yelp and the General Services Administration began encouraging regime agencies to create and monitor official authorities pages.[73] For example, the Transportation Security Administration created official TSA Yelp pages.[74] [75] Later that year Yelp began experimenting in San Francisco with consumer alerts that were added to pages almost restaurants with poor hygiene scores in government inspections.[76] Research conducted past the Boston Children's Hospital found that Yelp reviews with keywords associated with nutrient poisoning correlates strongly with poor hygiene at the eating place. Researchers at Columbia University used data from Yelp to identify iii previously unreported eatery-related food poisoning outbreaks.[77]

On November 2, 2016, concurrent with its earnings report for Q3 2016, Yelp announced it would drastically scale back its operations outside North America and halt international expansion. This resulted in the termination of essentially all international employees across Yelp's thirty+ international markets from the sales, marketing, public relations, concern outreach, and regime relations departments. Overseas employees now primarily consist of applied science and production management staff. These layoffs affected just 175 individuals, or 4% of its full workforce.[78] [79] [80]

In Apr 2017, Yelp acquired Wi-Fi marketing visitor Turnstyle Analytics for $20 one thousand thousand.[81] [82] [83]

In early on 2020, Yelp listed space at 55 Hawthorne Street, San Francisco, for 235 employees equally available for sublease.[84] Business closures and stay-at-home orders during the COVID-19 pandemic in the United States caused a massive refuse in searches on Yelp (down 64%-83% from March to April, depending on category) and company revenues. On Apr 9, the company appear information technology would lay off 1,000 employees, furlough virtually 1,100 with benefits, reduce hours for others, cut executive pay past 20-thirty%, and stop paying the CEO for the residue of 2020.[85]

In September 2021, Yelp announced that it was relocating its corporate headquarters to a smaller space at 350 Mission Street to be subleased from Salesforce.[86]

Features [edit]

Yelp.com

Screenshot

Yelp Mobile Home.png

The homepage of Yelp's iPhone app.

Type of site

 Local online reviews
Available in fifteen languages[87]
Possessor Yelp, Inc.
URL www.yelp.com
Commercial Yes
Registration Optional
Users 142 million unique visitors per month
Launched 2004; 18 years ago  (2004)
Electric current condition Online
Written in Python, Java and a custom framework

Yelp's website, Yelp.com, is a crowd-sourced local business review and social networking site.[8] The site has pages devoted to individual locations, such as restaurants or schools, where Yelp users can submit a review of their products or services[88] using a i to five star rating scale.[16] Businesses can also update contact information, hours, and other bones listing information or add together special deals.[16] [21] In addition to writing reviews, users can react to reviews, plan events, or talk over their personal lives.[8]

78% of businesses listed on the site had a rating of three stars or better,[89] but some negative reviews were very personal or farthermost.[16] Some of the reviews are written in an entertaining or creative manner.[17] As of 2014, users could give a "thumbs-up" to reviews they liked, which caused these reviews to be featured more than prominently in the system.[90] As of 2008, each twenty-four hours a "Review of the 24-hour interval" was determined based on a vote past users.[91]

72% of Yelp searches are washed from a mobile device.[89] The Yelp iPhone mobile app was introduced in December 2008.[92] [93] In Baronial 2009, Yelp released an update to the iPhone app with a hidden Easter Egg augmented reality feature called Monocle, which immune users looking through their iPhone camera to see Yelp data on businesses seen through the camera.[94] Check-in features were added in 2010.[95]

Yelp users can make restaurant reservations in Yelp through Yelp Reservations, a characteristic originally added in June 2010.[96] Yelp'south reservation features have been washed through SeatMe, which was acquired by Yelp in 2013.[54] Prior to that, Yelp had offered reservation services through OpenTable.[97] In 2013, features to accept nutrient ordered and delivered were added to Yelp[98] as well as the power to view hygiene inspection scores[99] and make appointments at spas.[100] Yelp's content was integrated into Apple Inc.'due south Siri "virtual assistant" and the mapping and directions app of Apple tree'southward September 2012 release of the iOS 6 estimator operating organization.[101] [102]

In March 2014, Yelp added features for ordering and scheduling manicures, flower deliveries, golf game games, and legal consultations, amid other things.[103] In October 2014, the company, working in collaboration with hotel search site Hipmunk, added features to volume hotels through Yelp.[100] [64]

Yelp started a vii–10% cash back program at some US restaurants in 2016 through partnership with Empyr, a company that links credit card purchases to online advertising.[104] [105] [106]

On February fourteen, 2017, Yelp launched Yelp Questions and Answers, a feature for users to ask venue-specific questions well-nigh businesses.[107]

In June 2020, Yelp launched a COVID-19 section which enables businesses to update their health and rubber measures as well as their service offering changes.[108] Since 2021 Jan, users tin can provide detailed feedback regarding whether or not and what health and safety measures the business concern has implemented through editing in the COVID-xix department on Yelp business pages.[109] [110]

Features for businesses [edit]

Yelp added the ability for business owners to reply to reviews in 2008.[16] [111] Businesses can respond privately by messaging the reviewer or publicly on their profile page. In some cases, Yelp users that had a bad feel accept updated their reviews more favorably due to the businesses' efforts to resolve their complaints. In some other cases, disputes between reviewers and business owners have led to harassment and physical altercations.[16] The system has led to criticisms that business concern owners can bribe reviewers with complimentary food or discounts to increase their rating, though Yelp users say this rarely occurs.[91] A business concern owner can "merits" a contour, which allows them to respond to reviews and see traffic reports.[16] Businesses can likewise offer discounts to Yelp users that visit frequently using a Yelp "check in" feature.[95] [112] In 2014, Yelp released an app for business owners to respond to reviews and manage their profiles from a mobile device.[113] Business owners tin can also flag a review to exist removed, if the review violates Yelp's content guidelines.[114]

Yelp's revenues primarily come from selling ads and sponsored listings to small businesses.[11] [16] Advertisers tin pay to take their listing appear at the top of search results, or characteristic ads on the pages of their competitors.[16] [21] [111] In 2016, advertising acquirement grew at a rate of 30% year over twelvemonth.[115] Yelp will but allow businesses with at to the lowest degree a 3-star rating to sign upwards for advertising.[17] Originally a sponsored "favorite review" could place a positive review above negative ones,[16] but Yelp stopped offering this pick in 2010 in an effort to deter the valid criticism that advertisers were able to obtain a more positive review appearance in exchange for pay.[116] [117]

On June five, 2020, Yelp launched a tool to allow businesses on the platform to identify themselves as black-owned, assuasive customers to search for black-owned businesses they want to support.[118] [119] There were more than than 2.5 million searches for Black-owned businesses on Yelp from May 25 to July ten.[120] Searches for Black-endemic businesses were up ii,400% in 2020.[121]

Human relationship with businesses [edit]

A Harvard Business Schoolhouse study published in 2011 constitute that each "star" in a Yelp rating affected the business concern owner'southward sales by five–9%.[122] [123] A 2012 study by two University of California, Berkeley economists plant that an increment from iii.five to 4 stars on Yelp resulted in a 19% increase in the chances of the restaurant being booked during peak hours.[124] A 2014 survey of 300 small business owners washed by Yodle institute that 78% were concerned about negative reviews. Also, 43% of respondents said they felt online reviews were unfair, because at that place is no verification that the review is written by a legitimate customer.[123]

Controversy and litigation [edit]

Yelp has a complicated human relationship with small businesses.[125] Criticism of Yelp continues to focus on the legitimacy of reviews, public statements of Yelp manipulating and blocking reviews in society to increase ad spending, as well as concerns regarding the privacy of reviewers.

Astroturfing [edit]

Equally Yelp became more influential, the phenomenon of concern owners and competitors writing fake reviews, known as "astroturfing", became more prevalent.[ninety] A report from Harvard Acquaintance Professor Michael Luca and Georgios Zervas of Boston University analyzed 316,415 reviews in Boston and institute that the pct of fake reviews rose from 6% of the site's reviews in 2006 to 20% in 2014.[122] Yelp's ain review filter identifies 25% of reviews equally suspicious.[126]

Yelp has a proprietary algorithm that attempts to evaluate whether a review is authentic and filters out reviews that it believes are non based on a patron'due south actual personal experiences, as required by the site's Terms of Utilise.[sixteen] [127] The review filter was first developed two weeks after the site was founded and the company saw their "first plain fake reviews".[126] Filtered reviews are moved into a special surface area and not counted towards the businesses' star-rating.[126] The filter sometimes filters legitimate reviews, leading to complaints from business organization owners.[90] New York Attorney General Eric T. Schneiderman said Yelp has "the nigh ambitious" astroturfing filter out of the crowd-sourced websites information technology looked into.[126] Yelp has besides been criticized for not disclosing how the filter works,[126] which it says would reveal data on how to defeat it.[sixteen]

Yelp likewise conducts "sting operations" to uncover businesses writing their ain reviews.[128] In October 2012, Yelp placed a 90-day "consumer alert" on 150 business listings believed to accept paid for reviews. The alert read "We defenseless someone red-handed trying to buy reviews for this business concern".[129] [130] [131] In June 2013, Yelp filed a lawsuit against BuyYelpReview/AdBlaze for allegedly writing imitation reviews for pay.[132] [133] In 2013, Yelp sued a lawyer it alleged was role of a group of police firms that exchanged Yelp reviews, proverb that many of the firm'southward reviews originated from their own office. The lawyer said Yelp was trying to get revenge for his legal disputes and activism confronting Yelp.[125] An endeavour to win dismissal of the case was denied in Dec 2014.[134] In September 2013, Yelp cooperated with Operation Clean Turf, a sting performance past the New York Attorney General that uncovered 19 astroturfing operations.[126] In April 2017, a Norfolk, Massachusetts, jury awarded a jewelry store over $34,000 after information technology determined that its competitor's employee had filed a false negative Yelp review that knowingly caused emotional distress.[135]

In December 2019, Yelp won a court case that challenged the company'south explanation of how its review recommendation software worked. The court ruling stated that "None of the evidence presented at the trial showed anything nefarious or duplicitous on the office of Yelp in connection with the assertions made in the Challenged Statements."[136] This was ane of a number of courtroom cases that ruled in favor of Yelp over the years.[137]

Alleged unfair business practices [edit]

Yelp has a complicated relationship with small businesses.[125] There have been allegations that Yelp has manipulated reviews based on participation in its advertizement programs.[138] Many business owners have said that Yelp salespeople take offered to remove or suppress negative reviews if they purchase advertizing.[xc] [139] Others report seeing negative reviews featured prominently and positive reviews cached, and so before long later, they would receive calls from Yelp attempting to sell paid advertizing.[140]

Yelp staff acknowledged that they had allowed their advertising partners to move their favorite review to the tiptop of the listings as a "featured review", but said the reviews were not otherwise manipulated to favor the partner businesses.[88] Such featured reviews were shown with a strip in a higher place them that said "1 of [Insert Business Here]'s Favorite Reviews" and "This business is a Yelp sponsor."[88] The visitor also said it might accept had some rogue salespeople that misrepresented their practices when selling advertising services.[88] In response to the criticism of their allowing their advertising partners to dispense the review listing, Yelp ceased its "featured review" exercise in 2010.[116]

Several lawsuits have been filed confronting Yelp accusing information technology of extorting businesses into ownership advertising products. Each has been dismissed by a judge before reaching trial.[90] In Feb 2010, a grade-action lawsuit was filed against Yelp alleging it asked a Long Beach veterinary hospital to pay $300 a month for ad services that included the suppression or deletion of disparaging customer reviews.[141] The following month, nine additional businesses joined the class-action lawsuit,[142] and two similar lawsuits were filed.[143] That May the lawsuits were combined into one grade-action lawsuit,[144] which was dismissed by San Francisco U.S. District Judge Edward Chen in 2011. Chen said the reviews were protected by the Communications Decency Act of 1996 and that there was no show of manipulation by Yelp.[145] The plaintiffs filed an appeal.[146] In September 2014, the The states Court of Appeals for the Ninth Circuit upheld the dismissal, finding that even if Yelp did dispense reviews to favor advertisers, this would not fall under the courtroom'south legal definition of extortion.[147] [148] [149]

In August 2013, Yelp launched a serial of town hall style meetings in 22 major American cities in an effort to accost concerns among local business owners. Many attendees expressed frustration with seeing Yelp remove positive reviews subsequently they declined to advertise, receiving reviews from users that never entered the establishment, and other issues.[146] [150] A 2011 "working paper" published by Harvard Business School from Harvard Associate Professor Michael Luca and Georgios Zervas of Boston University found that there was no significant statistical correlation between being a Yelp advertiser and having more favorable reviews.[123] [151] The Federal Trade Commission received 2,046 complaints almost Yelp from 2008 to 2014,[123] nearly from small businesses regarding allegedly unfair or false reviews or negative reviews that appear after declining to annunciate.[152] Co-ordinate to Yelp, the Federal Trade Commission finished a second examination of Yelp'south practices in 2015 and in both cases did not pursue an action against the visitor.[153] [154]

Journalist David Lazarus of the Los Angeles Times likewise criticized Yelp in 2014 for the exercise of selling competitors' ads to run on top of business listings and and then offering to take the ads removed as part of a paid feature.[155]

In 2015, San Francisco filmmaker Kaylie Milliken was reportedly producing a documentary film titled Billion Dollar Bully about Yelp's alleged business practices.[156]

In 2018, in the case Hassell 5. Bird, the California Supreme Courtroom held past a narrow 4-3 margin that a business cannot strength Yelp to remove a review, even if the review is defamatory of the business.[157] [158]

A 2019 investigation by Vice News and the podcast Underunderstood found that in some cases, Yelp was replacing restaurant's direct phone numbers with numbers that routed through GrubHub, which would and so charge restaurants for the calls under marketing agreements GrubHub has with restaurants.[159]

Political expression and politically motivated ratings [edit]

Eater reported that betwixt 2012 and 2015, a number of users who review restaurants on the site take posted reviews that contained comments about the political activities and political views of businesses and their owners or have submitted ratings affected past political motivations. The article establish that in some instances, the Yelp review surface area for a business has become flooded with such review submissions after a business organization was involved in politically sensitive activeness. Yelp has removed reviews of this nature and has tried to suppress their submission.

Litigation over review content [edit]

Co-ordinate to data compiled in 2014 by the Wall Street Journal, Yelp receives about six subpoenas a month asking for the names of anonymous reviewers, generally from business organisation owners seeking litigation against those writing negative reviews.[123] In 2012, the Alexandria Circuit Court and the Virginia Court of Appeals[161] held Yelp in antipathy for refusing to disembalm the identities of seven reviewers who anonymously criticized a carpet-cleaning business concern. In 2014, Yelp appealed to the Virginia Supreme Courtroom.[152] [162] A popular public argument in favor of Yelp at the time was that a ruling against Yelp would negatively bear on complimentary speech online. The estimate from an early on ruling said that if the reviewers did non really use the businesses' services, their communications would be false claims non protected past free speech laws.[163] The Virginia Supreme Courtroom ruled that Yelp, a non-resident company in the state of Virginia, could not exist subpoenaed by a lower courtroom.[164] As well in 2014, a California state law was enacted that prohibits businesses from using "disparagement clauses" in their contracts or terms of use that permit them to sue or fine customers that write negatively about them online.[165] [166]

Business concern Insider Investigation [edit]

A 2020 Business organization Insider Investigation questioned the culture, ethics and practices within Yelp.[167] [168]

[edit]

Co-ordinate to Inc. Magazine most reviewers (sometimes chosen "Yelpers"[17]) are "well-intentioned" and write reviews in lodge to express themselves, improve their writing, or to be creative. In some cases, they write reviews in order to lash out at corporate interests or businesses they dislike.[16] Reviewers may likewise be motivated by badges and honors, such as being the get-go to review a new location,[17] or by praise and attention from other users.[111] Many reviews are written in an entertaining or artistic fashion.[17] Users can requite a review a "thumbs-upwards" rating, which will crusade information technology to be ranked higher in the review listings.[90] Each twenty-four hour period a "Review of the Day" is determined based on a vote past users.[91] Co-ordinate to The Discourse of Online Consumer Reviews many Yelp reviewers are internet-savvy adults anile 18–25 or "suburban baby boomers".[169]

Reviewers are encouraged to use real names and photos.[169] Each yr members of the Yelp community are invited or cocky-nominated to the "Yelp Elite Squad" and some are accepted based on an evaluation of the quality and frequency of their reviews.[170] [171] Members may nominate other reviewers for elite condition. Users must employ their existent name and photo on Yelp to qualify for the Aristocracy Squad.[91] To accept a nomination, members must not own a business organisation. Aristocracy Squad Yelpers are governed by a council and estimated to include several thousand members. Yelp does not disclose how the Yelp Elite are selected.[17] [170] Aristocracy Squad members are given different colour badges based on how long they've been an elite member.[171] The Yelp Elite Squad originated with parties Yelp began throwing for members in 2005,[171] and in 2006 information technology was formally codified;[170] the proper name came from a joking reference to prolific reviewers that were invited to Yelp parties equally the "Yelp Aristocracy Team"."[8] [16] Members are invited to special opening parties, given gifts, and receive other perks.[eight] [171] As of 2017, there are over 80 local Elite Squads in Due north America.[170]

As of 2017, Yelp employed a staff of over eighty community managers that organize parties for prolific reviewers, transport encouraging messages to reviewers, and host classes for small-scale business organisation owners.[16] Yelp reviewers are non required to disembalm their identity, but Yelp encourages them to do and so.[8]

Come across likewise [edit]

  • Crowdsourcing
  • Reputation management

References [edit]

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External links [edit]

  • Official websites
    • U.s.
    • United kingdom
  • Yelp Reservations official website
  • Business data for Yelp Inc.:
    • Google Finance
    • Yahoo! Finance
    • Bloomberg
    • Reuters
    • SEC filings

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Source: https://en.wikipedia.org/wiki/Yelp

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